Principle
Humane Technology
A movement and design philosophy advocating for technology built around human cognitive realities, values, and flourishing rather than engagement metrics and behavioural exploitation. Associated with the Center for Humane Technology, the movement argues that current technology products systematically undermine human agency, relationships, and mental health — not as side effects but as necessary consequences of business models optimised for engagement. Humane technology is the affirmative counterpart: products that respect attention, are honest about their design, and measure success by genuine benefit rather than time captured.
The Center for Humane Technology was co-founded by Tristan Harris and Aza Raskin. Their documentary The Social Dilemma (2020) brought the analysis to mainstream attention: the film featured former employees of major tech platforms describing the psychological mechanisms their products deliberately deployed to maximize engagement, arguing that the resulting harms — to adolescent mental health, political discourse, and individual agency — were predictable consequences of business model incentives, not design accidents.
The humane technology critique operates at the structural level. Individual tech designers do not typically set out to harm users. But the metrics by which their products are evaluated — daily active users, time-in-app, notification open rates, 7-day retention — create incentives that systematically produce harmful design. A designer who builds a less addictive feed produces worse metrics. The problem is not people but incentives, and incentives will not be changed by moral suasion alone.
The affirmative programme has both design and policy dimensions. On the design side, it advocates for: transparent design that explains what a product is doing; finite feeds with natural stopping points; notification defaults that minimize interruption; success metrics that include wellbeing measures alongside engagement data. On the policy side, it advocates for regulation creating liability for harms, restrictions on algorithmic amplification, and changes to the advertising business model that creates the incentive misalignment.
The movement has had measurable influence: it contributed to Senate hearings on social media and teen mental health, inspired Screen Time and similar wellbeing features (though critics note these are insufficient), and shifted discourse from "individual digital wellness" to "structural design ethics." Harris has argued that this shift in framing is itself significant: treating tech harms as personal responsibility problems misattributes cause and leaves the relevant actors unaccountable.
The persistent tension within the movement is that it simultaneously works with platforms and argues that the platform business model is the root cause. Whether meaningful reform is possible without structural changes to the advertising model remains contested. What the movement has contributed is a vocabulary and public argument for treating technology harms as design choices rather than user failings.
Key Figures
Tristan Harris
Center for Humane Technology — former Google design ethicist
Aza Raskin
Center for Humane Technology — inventor of infinite scroll, later critic of it
Roger McNamee
Early Facebook investor and author of Zucked — prominent tech critic
Further Reading